In order to advance educational policy, leaders within education must communicate with students, staff, faculty and university
friends. It is a key responsibility. Twitter and other forms of social media are quick, easy and effective way to do it. Whether a leader chooses a mix of humor and
heart or celebrates and advocates in equal measures isn’t as important as being
consistent and communicating regularly. Social media, including Twitter, FaceBook and InstaGram are platforms that allows
leaders to “dialogue” with the campus community. It’s also a great
way to promote not only the campus, but also the surrounding local community.